Corporations need easy-to-use websites. Dynamic Digital Advertising
understands this. Our history and experience in website design,
optimization, programming and maintenance and more recently in,
usability analysis, metrics and marketing, make us the right source
to improve a company's exisitng website.
Simply, metrics is a tool to measure and track
information about the visitor and his/her experience. Another
term for metrics is website analytics.
DDA tracks and shares captured analytical data
in order to help the client understand who the visitor is, what
they are looking for, how they found the website, how long they
stayed, what pages they visited and when and where they left.
With this information in hand DDA can suggest updates and revisions
that will achieve better retention rates, higher number of return
visitors and higher sales and/or lead generation conversions.
Someday, discovery and problem solving via
website metrics and website analytics will be commonplace. Today,
DDA is making it available and affordable to companies of all
sizes and industries.